WE MARKET from inside the kitchen RESTAURANTS Santa Cruz + the Bay Area LIKE WE WORK THERE. because we have

Social, photo and video, email and loyalty, websites and launches. One small senior team, open to close.

SCROLL TO START SERVICE

01 / ORDERS IN

Tickets we have sent out.

A few recent orders, fresh off the line.

TABLE 01

ORDER IN

Multi-location restaurant group

Multi-location restaurant group

1 x Social, photo + video

PROJECT KALANI

TABLE 02

ORDER IN

Michelada with shrimp at Taqueria Mi Tierra

Taqueria Mi Tierra

1 x Food + drink photos

PROJECT KALANI

TABLE 03

ORDER IN

Heart shaped pepperoni pizza reel

Cassidy's Pizza

1 x Food photo + reels

PROJECT KALANI

TABLE 04

ORDER IN

Two loaded hot dogs from ScoopDog

ScoopDog

1 x Food photography

PROJECT KALANI

TABLE 05

ORDER IN

Cafecto website on a laptop and phone

Cafecto

1 x Website, ordering + catering

PROJECT KALANI

TABLE 06

ORDER IN

Paradise Now online store on a laptop and phone

Paradise Now

1 x Online store

PROJECT KALANI

TABLE 05

ORDER IN

Rack of smoked ribs held up outside a BBQ restaurant

Ribs, the reel

1 x Short form video

PROJECT KALANI

Cafecto website on a laptopCafecto mobile site on three phonesCafecto catering page in a browserCafecto mobile home page

Cafecto: a Mexican cafe and coffee truck in Santa Cruz County. Website, online ordering and catering inquiries.

Paradise Now website on a laptopParadise Now mobile site on three phonesParadise Now shop page in a browserParadise Now mobile home page

Paradise Now: a Hawaii boutique for aloha wear and local art. Shopify store with online shopping and wholesale.

SEE MORE WORK

02 / PREP

Good food is not enough. Guests have to see it, want it and remember where to find it. That part is our job.

WHERE WE COME FROM

Built inside busy restaurant kitchens, running marketing for every location.

HOW WE WORK

We plan around service hours, menu changes and store managers, not agency timelines.

WHO YOU GET

The same small team from kickoff to the last post.

03 / LUNCH RUSH

THE MENU

Order one thing or the whole table. Everything runs through us.

STARTERS

Social media + content

Instagram, TikTok, Facebook

Planned, shot and posted every week.

Photo + video

Our trusted crew

Shot by our crew, never stock.

MAINS

Email + loyalty

Klaviyo, Square, Toast

Built on your POS data so it actually brings people back.

Websites

Webflow, Square, Shopify

Menus, ordering and catering pages built to sell.

SPECIALS

Strategy + launches

Openings + new locations

Demand built 90 days before the doors open.

Events + partnerships

Local partners

Community events and the groups your guests already trust.

04 / FAMILY MEAL

The crew you actually work with.

STATION

NAME

ON THE PLATE

Expo

Jessica Lisaola

Strategy, launches + reporting

Line

Our web + SEO team

Design, web + SEO

Plating

Our brand studio

Logos, menus + brand identity

Camera

Our photo + video crew

Shoots, reels + edits

Smoked ribs and brisket with sauceGuests enjoying smoked BBQ at an outdoor picnic tablePepperoni pizza slice with a cheese pullGuest holding a tray of smoked ribs and brisketSupreme pizza styled with fresh ingredients

05 / QUESTIONS

Questions we hear before the first shift.

What does a restaurant marketing agency do?

We handle the marketing a restaurant team rarely has time for: social media and content, food photography and video, email and loyalty programs, websites and online ordering, and campaigns for openings and launches. The goal is more guests who know where to find you and keep coming back.

What does it cost?

It depends on what you need. Every restaurant is different, so we build the plan around your goals and your budget, not a fixed package. Tell us your budget on the contact form and we will be honest about what it can do.

Do you work outside Santa Cruz?

Yes. We are based in Santa Cruz, CA and work with restaurants across Santa Cruz County, Monterey County and the Bay Area, including San Jose, San Mateo, San Francisco and the East Bay. Shoots happen on site, and planning and reporting can happen remotely.

What kinds of businesses do you work with?

Restaurants, cafes, food trucks and caterers, from single locations to multi location groups. We also build websites for local shops and boutiques.

How do we get started?

Fill out the short form below or the full one on our contact page. We read every note, then follow up with next steps or a time to talk.

06 / LAST CALL

STILL OPEN

Tell us about your place. We will tell you what we would do first.

WHAT ARE YOU HUNGRY FOR?

Order received. Thanks for reaching out, we will get back to you soon with next steps or a time to talk.
Something went wrong. Please try again or email jessica@projectkalani.com.
Want to share more? Use the full form
BOOK A CALLjessica@projectkalani.com

STUDIO

Santa Cruz, CA

36.97 N, 122.03 W

ON THE MENU

Social + content

Photo + video

Email + websites

HOURS

Open to close

We read email after hours

Privacy Policy

KALANI